Emil Frey never lost sight of who he owed his success to: his loyal, satisfied customers and his professional and committed employees. This way of thinking, which places the customer and their needs at the centre, still characterises the corporate culture today and is the most important success factor.

Emil Frey sets new standards with his automotive services. In a 1935 letter “To my honoured customers”, the car pioneer set out his company principles. In it, he promised “to sell only genuine quality goods at fair prices” as well as a “prompt and conscientious” service by his “expertly trained staff”. The “Customer Letter” is the constitution of the Emil Frey Group that is still valid today and is handed out to every new employee – so that they can act accordingly.

Consistency in the face of change
Alternative drive technology, digitalisation, autonomous driving: The Emil Frey Group embraces change and is constantly evolving – always on the basis of the traditional values that have made the company great. It is not for nothing that we can look back with pride on a history that is almost a hundred years old. We want to be measured by these values, which determine our everyday actions.

Expertly
“A company is only as good as its employees” – company founder Emil Frey already knew this. He used to add: “Only satisfied employees are reliable and loyal employees.” We know that: The consistent implementation of the quality concept requires a modern infrastructure and highly trained staff who are constantly undergoing further training to keep up with the latest technology.

Quality-conscious
Providing quality – both in terms of our services and our products – is always the basis of our actions.

Customer orientated
We are proud of our work, and our customers know that we do everything we can to fulfil their wishes and needs conscientiously and in the best possible way, and to exceed their expectations. Customer satisfaction is our top priority.

Price-conscious
With us, not only performance and quality are right, but also the price. We emphasise fair, honest and transparent pricing for our customers.

Credible
Our name stands for credible information. We are convinced that long-term customer relationships are based on integrity and trust.

Friendly
We – our qualified employees – greet our customers with a smile and take time for them and their concerns.

Sustainable
Sustainability is not just lip service for us. We act accordingly with commitment, awareness and responsibility in all areas.